Rob Feakins has spent his career as a writer, executive creative director and chief creative officer at some of the most respected advertising agencies in America. He has creatively led and won awards on some of the most recognized global brands in the world including: Target, Citibank, P&G, BMW, Porsche, Four Seasons, Volvo, Hilton, and Goldman Sachs to name a few.
He is truly a non-traditional creative leader who knows how to create work that emotionally connects and becomes viral. In 2015, his agency launched Citi Bike in New York City which was later named Best Integrated Campaign of the Year by Ad Age and Creativity. That same year, a viral campaign he led for P&G was named Story of the Year by Adweek. Ad Age named his agency a Top Twenty Viral Agency. Mashable named one of his agency's viral videos, for the Anti-Defamation League, as one of the 10 most inspirational viral films of the year. His agency created the first PSA video to hit YouTube's Top Ten Leaderboard. Last January, a viral video he led for Similac was nominated by YouTube as one of the Top Videos of the Year.
He is now taking his skills and applying it where it is needed most, helping brands activate their cause marketing and helping non-profits with issue raising instead of merely focusing on fund raising.
Rob is an award winning filmmaker and wonderful storyteller who is skilled at creating viral films and mini docs that drive engagement and emotionally connect followers to charities. In 2018 alone, Rob’s humanitarian films received 13 awards from differing film festivals.
Rob is a former member of Facebook's Creative Council, has advanced training in digital marketing from the Wharton School, evaluating social programs from MIT and humanitarian response to conflict and disaster from Harvard.
Rob has a strong legacy in pro bono work. In 2015, the work he led for Doctors of the World resulted in Ebola Workers being named Time's Person of the Year. His campaign for Ad Council's Adopt A Foster Child is still running after 10 years. And he was a member of the Ad Council Creative Review Committee for 10 years and a Chair of the Creative Review Committee for 5 years.